Product-Led Growth
Digital
EN
English

Product-Led Growth

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How to Build a Product That Sells Itself

New Breed Marketing defines product-led growth this way: “PLG is a go-to-market strategy that relies on the value of a company's product to enable them to attain rapid growth. The principle is that as users gain value from interacting with a product they will begin to weave it into the way they operate day-to-day.

Book Details

Type
Digital
Accessibility
Released
Jun 2020
Pages
276